Li Fang graduated from the department of industrial design in college of architecture and urban planning, Tongji University. And later he has served as a designer, manager of the Multimedia Design Center and product manager in Acer Softech (Shanghai) Inc. He founded Zokin Design LLC. in 2002 to provide branding and design consulting services for Sony, Vichy, L’Oréal, La Roche-Posay, Intel, eBay, Kodak, Fujitsu, Abbott, Nike and other international brands. In 2011, he obtained a master’s degree in technopreneurship and innovation from Nanyang Technological University. He later received his PhD from Tongji University, where his main research interests are inclusive design in a competitive environment, design entrepreneurship and the intersection of design and economics. He is currently working at Duke Kunshan University Innovation Incubator.